5 ways to help you increase your business success in Perth
OK, so the new financial year is here. So what are you going to do differently to ensure you have your most successful year yet?
We have put together a list of 5 things you can do right now to increase business success in Perth and significantly improve your business performance over the coming year.
Review your business from your clients’ perspective
Do you make it easy for them to do business with you? Think through every stage of the journey - is it smooth and hassle free or are there obstacles that prevent them from dealing with you? If you don’t make it easy for them to do business with you, you could be missing out on thousands of dollars in income every year and reduce your chances to increase business success in Perth.
Consider the following:
- Do you have a website where people can find information about you, your company and what you sell?
- Can they purchase from you online 24/7?
- Do you take credit card or other easy payment options?
- Do you make it easy for them to ask questions and make enquiries?
Do you have people who refer business to you?
If yes, now is a great time to catch up for a coffee and thank them for their support and update them on developments in your business. If not, then make a list of all non-competing businesses in your industry that may be able to refer clients to you and vice versa (e.g. if you are a carpet fitter you could link up with a retail carpet shop).
When did you last review your website?
95% of Australian households are online. 92% of Australians look for information on products and services online and 78% purchase goods or services online. When you consider these statistics it’s easy to see that without a good online presence you may be losing thousands in sales every year. Now is a great time to either review your website or invest in getting one developed. However, being online is just the tip of the iceberg – 98% of people never look past the first page of Google, so you need to invest in Search Engine Optimisation (SEO) and get your business on the first page and win more clients. We use Pineapple Planet and they have greatly increased traffic to our website and our digital footprint.
Are you using social media?
73% of Australians use social media, mainly Facebook, therefore it can provide a free platform for you to engage with your clients. There are many other social sites you can join - Twitter, Pinterest, YouTube, Google+ and Linkedin. Choose one or two where your target market is most likely to be and focus on them. This means regularly posting and commenting on your page and other people’s feeds. If you are already on social media, update your personal and business profiles to ensure they improve your prospects. Also, regularly plan your social media activity and commit to posting at least twice a week.
Get to know your best clients
List your top 5 clients by revenue, profit and growth potential. Make sure you really understand which clients will have the greatest impact on your business. Then think about what you can do to improve your relationships with them. It could be as simple as a catch up meeting, a free trial of a new product or a special offer. Make sure they feel appreciated and they will be less likely to look elsewhere.