Business Growth in Perth
10 Quick growth tips for your small business
Small businesses can grow in boom times as well as periods of difficulty by working smarter and taking advantage of opportunities. To help business growth in Perth put these following effective tips into practice to help grow your business.
1. Utilise new technology
Modern technology can save you time, improve productivity and reduce your operational costs. Make use of Facebook, Twitter, Google+ and other social media tools to market your business and help business growth in Perth.
2. Communicate better
Always take a friendly but professional approach to any form of customer interaction including written invoices, quotes and emails. Create guidelines for dealing with customers, both in writing and over the phone. Reply to messages as soon as possible. If you take too long to return a call or email, you may lose a potential customer to a competitor.
Try writing a blog or column about your chosen industry. Think about sponsoring an event or gifting your products or services to a local sports team, community group or school.
3. Become more innovative
Even if your products and services are selling well, always look out for new ways to refine your business. Organise regular brainstorming sessions and invite staff to share their ideas on ways to improve products or services and help business growth in Perth.
4. Tighten up your credit policies
Make sure your customer completes a credit application and that they understand your terms of trade. Encourage your customers to clear payments quickly by emailing or posting invoices and giving them a clear time frame to pay. Revisit your terms of trade and make any necessary changes if need be.
5. Improve your record keeping
If you’re selling products, keep a record of every product sold and ensure you’re aware of how much stock you have. There are free or low cost point of sale computer programs that can manage stock inventories and provide a record of each product sold. Create a database for future follow ups by recording clients’ names. If you do not know who your customers or clients are it makes it difficult to achieve business growth in Perth.
6. Join business associations and organisations
Business associations and organisations give you access to industry leaders about current innovations and developments within your chosen market for an annual membership fee. They hold regular events, seminars, short courses and networking events which can be incredibly valuable for meeting business owners, identifying investors, and learning more about your industry.
7. Develop a website
If you’re a well established business, potential customers will be searching for you on the Internet before they pick up the phone or walk through your door. An effective website needs to be functional – communicating what you offer and your point of difference. Ensure your website is optimised for Google search. This can be daunting but, with some expert help, you will be rewarded with business growth in Perth. It is not the case of ‘build it and they will come’, if your website is not optimised for Google search they cannot find you!
We use a fantastic company called Pineapple Planet to help us with all our online and offline marketing, they have proved invaluable to our business.
8. Manage your time more effectively
Take note of where your time is going each day. Some tasks could be consolidated or completed at a dedicated time each week. There are free or low cost time management tools available such as Toggl that can monitor your daily workload and can generate weekly reports or Google Drive that can store documents, pictures and designs that you can access from anywhere and share with colleagues all from one point.
9. Buy good quality business cards and use them
Take any opportunity to hand out your business card when you meet new people – even outside of work. Make sure those business cards and your brand are ‘up to scratch’. If they do not portray your business in a professional way then the business will not be seen as professional. The first impression counts.
10. Generate referrals
There are many ways to create referrals and grow your business. For example, you could pay for referred leads, write a blog, attend trade shows, or simply advertise through various media.
Your small business will need to harness a variety of methods for it to grow sustainably, so take the time to plan ahead and try some new approaches to achieving business growth in Perth.
Good luck and let us know how you get on.
If you need help to improve business growth in Perth, call us today on 9204 3733 or Contact Us – we will be happy to help. We can offer our Management Consulting service which assists our clients to achieve business growth in Perth.